Goettl Air Conditioning Keeps Its Reputation Intact

In 1932, two brothers named Adam and Gust Goettl started Goettl Air Conditioning in the heat of the desert Southwest. They introduced the evaporative cooling system and the refrigerated air conditioning to the area, which changed the lifestyle of the populace for the better. It had a lot to do with the expansion of the population in desert communities because they could live more comfortably.

Goettl Air Conditioning has worked with five generations of families over the years and became known for their friendly customer service and their ability to be competently knowledgeable about all things pertaining to heating and air conditioning. If someone needed anything in the way of heating or cooling for their homes, the word was, “Call Goettl.”

The company changed hands from time to time, but the ethics of good service, professionally performed never got too far away from the original intent. However, that changed a bit in the late nineties when a large national management company purchased Goettl and things began to go downhill rapidly. Check out glassdoor.com for more info.

To be fair, the management company did what it thought best, but realistically, one cannot effectively run a service company from afar when daily needs of customers must be met and the people closest to the problem must be empowered to make the tough decisions to accomplish that.

In 2013, Ken Goodrich purchased Goettl Air Conditioning and he was well aware of the problems. There was little if any profit and customers were leaving like clockwork. There was not the wherewithal available to take care of daily needs let alone any available for long-term growth. There was a pending lawsuit due to past shady business practices.

Goodrich, who had a history of taking stumbling businesses and turning them into profit-making wonders was right at home. In short order he instituted programs that restored customer and employee confidence, and today the Goettl Air Conditioning Company enjoys annual profits of $50 million.

BizJournals in a recent article wrote about the other decision that Goodrich made that was very influential as well in the turnaround. Goodrich acquired Walton’s Heating and Air in Southern California. Walton’s had always emphasized commercial HVAC while Goettl had emphasized residential in Phoenix, Tucson and Las Vegas. Joining the two companies gave the organization a one-two punch that increased revenue on a tenfold basis. Visit Legacy.com to know more

As Todd Longbrake, former owner of Walton’s put it, “Joining us together was a smart thing to do because it increased both of our markets beyond what we could have done on our own.”

Read more: http://thebrotalk.com/home/goettls-tell-secrets-staying-energy-efficient-summer/

Goettl Air Conditioning Making Moves in Southern California

According to a report by BizJournals, Goettl Air Condition is no longer satisfied with its market share in the HVAC industry. The company took a major step, acquiring one of its Southern California competitors. Looking to capture more local customers who may prefer a down home approach to HVAC, Goettl acquired Walton’s Heating and Air.

As BizJournals points out, Goettl has already established a strong presence in much of the Southwest. The company has done well in Phoenix, Las Vegas and other parts of the region. It had struggled in some ways to establish a foothold in Southern California, however. This came in part because of companies like Walton’s, which was a family business that had a consistent and loyal customer base. BizJournals points out that the deal is not just good for Goettl. It also benefits Walton’s. The owner of Walton’s recognized that the company had reached what it could do with just a single owner. The owner of the company sought to grow its influence across the region, and teaming up with a powerful company like Goettl was just the trick he needed in order to be successful.

The agreement was a long time coming, reports indeed.com. The two companies agreed in principle on the deal in 2015. They held off on making any kind of announcement so that Goettl could help the company work out marketing and operational issues. With those issues resolved, Goettl felt as if it was time to announce the deal to the public and begin cashing in on the influence of Walton’s in the Southern California region.

According to Business Press Vegas, Goettl is a major success story in the HVAC world. Owner Ken Goodrich can be credited with coming up with the ideas to turn around a business that was struggling to some extent before his leadership. He went through a re-branding campaign and helped to improve the level of service delivered by the company. In doing so, Goodrich helped Goettl go from being an also-ran in the HVAC industry to being one of the most respected companies in the region. Though the company has been in operation since before the end of World War II, Goodrich is credited with approach its problems from the inside, motivating employees to provide the best service by instilling a sense of morale and ownership in the company’s brand and performance.

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